In this episode, Digital Strategy Works founder and WordPress trainer, coach, and consultant, Tony Zeoli, talks about why it’s important to blog your small business. Your clients and customers are looking for your business to provide thought leadership or information about your products and services. Publishing a blog, whether daily, weekly, or monthly to share your expertise and knowledge, announce new products and services, or just talk about how your company and its employees are transforming the landscape in your industry is information your clients and customers want to know. Publishing answers to frequently asked questions or generating tutorials on a process, program, software, or hardware will help your current or potential clients or customers use your products or services by finding you online through the information sharing that is important for today’s small business to be competitive.
An accomplished tech house and house music DJ with a music industry and DJ culture career spanning over 30+ years, Tony Zeoli brings a unique blend of accessible underground dance music to a global audience through his Netmix Global House Sessions Podcast broadcast over Netmix.com, iTunes and MixCloud. Originally from Boston, Tony is a former Billboard Dance Chart Reporter who held residencies at The Loft, Roxy, Europa, Venus De Milo, M80, Cat Club, and other notable venues. Tony Z is also known as an influencer, innovator, and entrepreneur. He was a founding member of X-Mix, Inc DJ Remix and Management company, he inspired DJ and remix culture globally and subsequently went on to launch Netmix in 1995 – being the first to bring mix shows to the Internet.