In this episode, Digital Strategy Works founder and #WordPress Coach, Trainer, and Consultant, Tony Zeoli discusses why you may consider combining WordPress and WooCommerce in one site, instead of WordPress and a third-party system splitting your traffic into two sites you have to manage and maintain. Running two separate systems splits your traffic and makes it infinitely more difficult to build organic traffic because many backlinks to products will point to the 3rd party site and not your primary domain. When Google redirects traffic to a 3rd party eCommerce system in search results, the traffic never hits your site, which means Google can’t combine traffic to pages and profiles to build one, unique traffic pattern.
An accomplished tech house and house music DJ with a music industry and DJ culture career spanning over 30+ years, Tony Zeoli brings a unique blend of accessible underground dance music to a global audience through his Netmix Global House Sessions Podcast broadcast over Netmix.com, iTunes and MixCloud. Originally from Boston, Tony is a former Billboard Dance Chart Reporter who held residencies at The Loft, Roxy, Europa, Venus De Milo, M80, Cat Club, and other notable venues. Tony Z is also known as an influencer, innovator, and entrepreneur. He was a founding member of X-Mix, Inc DJ Remix and Management company, he inspired DJ and remix culture globally and subsequently went on to launch Netmix in 1995 – being the first to bring mix shows to the Internet.