In this episode, Digital Strategy Works founder and #WordPress Coach, Trainer, and Consultant, Tony Zeoli discusses why you may consider combining WordPress and WooCommerce in one site, instead of WordPress and a third-party system splitting your traffic into two sites you have to manage and maintain. Running two separate systems splits your traffic and makes it infinitely more difficult to build organic traffic because many backlinks to products will point to the 3rd party site and not your primary domain. When Google redirects traffic to a 3rd party eCommerce system in search results, the traffic never hits your site, which means Google can’t combine traffic to pages and profiles to build one, unique traffic pattern.