In this episode, Digital Strategy Works founder and WordPress trainer, coach, and consultant, Tony Zeoli, talks about why it’s important to blog your small business. This is the 2nd part of a two-part episode. Watch part one here.

In this episode, Digital Strategy Works founder and WordPress trainer, coach, and consultant, Tony Zeoli, talks about why it’s important to blog your small business. Your clients and customers are looking for your business to provide thought leadership or information about your products and services. Publishing a blog, whether daily, weekly, or monthly to share your expertise and knowledge, announce new products and services, or just talk about how your company and its employees are transforming the landscape in your industry is information your clients and customers want to know. Publishing answers to frequently asked questions or generating tutorials on a process, program, software, or hardware will help your current or potential clients or customers use your products or services by finding you online through the information sharing that is important for today’s small business to be competitive.